The “Power of We,” Shaped by Our Team
The “Power of We” is more than a tagline. It’s how we operate every day, with collective thinking driving remarkable results.
5 Ways Our Full Service Marketing Agency is Adapting from SEO to AEO (AI Engine Optimization)
Find out what the shift from SEO to AEO (AI Engine Optimization) means for marketing and how The Partnership is helping businesses, especially those in healthcare, economic development and agricultural sectors stay visible when AI answers replace search results.
Why “Attitude is Everything” in Marketing
A look at how choosing a positive attitude (yes, even when revisions hit round five) can be your best tool for building trust, keeping momentum, and getting great work out the door.
Why “Top 10” Lists Are the Best Thing That’s Ever Happened to Our Office (Seriously)
Every office has its thing. TPI has the Top 10 List, a beloved staple of our workplace culture. These team-building moments are a stress reliever and so much fun!
Is NIL Marketing Dead?
As college sports enters a new economic era, brands must rethink how NIL marketing still fits into the playbook.
Google’s Cross-Device Tracking Impact on Digital Marketing: Innovation or Invasion?
Google’s cross-device tracking boosts targeted marketing but raises privacy concerns. With no opt-out, digital fingerprinting enhances engagement while posing security risks. Marketers must balance data-driven strategies with ethical consumer trust.
What the U.S. vs. Google Antitrust Ruling Means for SEO and SEM in 2025
The U.S. vs. Google antitrust ruling exposes Google’s monopolistic practices in search and advertising, potentially reshaping SEO and SEM. Marketers must adapt to new ad platforms, AI-driven search, and evolving privacy regulations.
WordPress 6.7: How It Benefits Your Business
WordPress 6.7 introduces the Twenty Twenty-Five theme, improved design customization options, and smarter content management tools. These updates simplify creating a functional, professional website that aligns with your brand and goals. Image right: copyright, wordpress.org
What Marketers Can Learn from Agritourism
Agritourism shows marketers how immersive, hands-on experiences can foster deeper consumer connections, build brand trust, and drive consumer engagement.
Unlocking the Power of Introverts
Embracing introverts in marketing unlocks unique strengths—strategic thinking, empathy, and data-driven insight—that complement extroverted talents.
