The Partnership, Atlanta’s oldest privately-held marketing and brand communications agency, was honored with two prestigious AMY Awards on Wednesday, March 29, 2023.
For over 65 years, the Atlanta Marketer of the Year (AMY) Awards, presented by AMA Atlanta, have celebrated more than just great creative. The AMY awards celebrate Atlanta’s best work in marketing, including innovative strategies, unforgettable campaigns and outstanding professionals across the industry.
The Partnership took home two awards for exceptional work. In the category of Ecommerce (lead generation), The Partnership won for the development of the Children’s Healthcare of Atlanta (CHOA) “Heart Swap” campaign. In the category of Influencer Advertising (blog/social), The Partnership was a finalist for its “Milk Delivers” NIL campaign featuring Stetson Bennett, UGA football quarterback and two-time NCAA championship winner.
CHOA’s “Heart Swap” Campaign Wins Ecommerce Category
The Partnership led efforts for brand development, visual identity, and design and development of an ecommerce website for Children’s Healthcare of Atlanta’s seasonal campaign, the “Heart Swap.” Our team’s efforts boosted CHOA’s fundraising results and drove awareness for the need for critical funds for CHOA’s pediatric cardiac programs. The Heart Swap ecommerce website generated an 307% targeted goal increase in participation and 200% gain in philanthropic support.
“Milk Delivers” NIL Campaign is a Finalist in Influencer Advertising Category
The Partnership entered into a name, image, and likeness (NIL) agreement with two-time college football national champion, Stetson Bennett; using his celebrity influence to promote the nutritional benefits of milk and dairy foods. Utilizing social posts, videos, online reels, and photos featuring dairy foods, the campaign generated over 12 million impressions across social media platforms.