tpi-logo-white

Photography: A Journey

The tools to become a photographer are available to most people at a reasonable cost.
Photographic Journey - blog
By Lisa Perrin Dubravec, Senior Web Developer

“It is the photographer, not the camera, that is the instrument.” ~Eve Arnold

Everyone’s a photographer these days, or so the saying goes. With cell phones containing cameras that take high-quality photos, the tools to become a photographer are available to most people at a reasonable cost.

Cameras are Tools

But, the camera is just a tool. A true photograph comes from the person behind the camera, and that’s why it is important to master the technical aspects of photography. We’ve all seen amazing images from an iPhone as well as disastrous images from an expensive, professional camera. Photography is about the images you create, not the camera you use.

If you have an interest in photography, no matter what your subject or camera, you need to learn the basics before you can use your heart and personality to create great images.

Photography is a Journey

My journey into photography started when I was 18, and my niece and nephew were young. I bought myself a point and shoot film camera and began documenting our family. In my early 20s, I took a basic photography class at a local community college and learned all about aperture, shutter speed and ISO.

I purchased my first digital camera in 2003. Every few years, I upgraded my gear, but I continued to learn by reading blogs, following other photographers and attending photography sessions. I’m still learning. It was only several years ago that I finally took the leap into shooting RAW files. Now I’m learning how to edit and post-process better and improving after each photo shoot.

There are many resources available to new photographers. You can join a critique or learning group on Facebook, take a basic photography class at a local community college, sign-up for an online class or simply watch the many, many YouTube videos.

Read the owners manual for your camera and practice all of the many settings and functions that your camera offers. Follow as many photographers as you can on social media – Instagram is a great resource for this – and look at their images to try and learn the different ways to compose, edit and present a photograph. The more professional photographs you see, you will begin to realize and develop your photography style.

Lastly, take photographs, as many as you can. Practice, practice and practice some more. This is the only way you will improve and develop your skills.

Tips and Tools: Silhouette Photos

In the coming months, I will be writing more photography blog posts and offering a behind-the-scenes look at some of my work. I will present tips, tools and resources to you to help you move forward on your photography journey.

First up: silhouette photos. These photos can be tricky to produce and require the photographer to take a few conscious actions to capture the shot. To take a silhouette photo, you’ll first need to find a spot that will give you an expansive open background, like a sky or an ocean. This will make your subject stand out from the light. Silhouette photos work best and offer the most dramatic results when taken at the “golden hour” – that hour after sunrise or before sunset.

Your technical settings will depend on your camera. The main thing to keep in mind is that you want the camera to create settings that will expose the light source (the sun) and not your subject. This will make your subject appear almost black.

Finally, make sure your subject is in an exaggerated pose. The contrast between the light of the background and dark of the subject will help the pose translate lovely in the photo.

Continuing the Photograph Journey Together

As photographers, no matter where we are in our photography journey, we are constantly learning and improving – even the pros! I’ll be sharing more photography tips and tricks in the coming months and would love to hear from you on topics you’d like me to address. Happy snapping!

Recent Articles

Sign up for our Newsletter

Rhea Zigmund

Rhea Zigmund brings experience helping organizations advance business objectives through strategic communications marketing.

She leads the delivery of integrated programs and projects, including strategy, planning, research, creative, internal and external communications, earned media, paid media, social media, celebrity and influencer partnerships, events and experiences, and measurement.

Prior to joining The Partnership, Rhea was Vice President at Edelman where she specialized in Healthcare and Business Transformation. She led large-scale communications marketing programs for national health organizations. She also supported partners through change and transformation, such as mergers and acquisitions, rebrands, repositionings, restructurings, and workforce challenges.

Rhea holds a Masters in Business Administration (MBA) from Georgia State University with a specialization in organizational management. She is a Prosci® Certified Change Practitioner. Originally from Kentucky, Rhea earned her Bachelor of Science in Integrated Strategic Communications from the University of Kentucky.

Living in Atlanta, GA with her husband and two dogs, Rhea spends her spare time exploring the city and working with her local foster care community.

Jeremy Hill

Over the past 20 years, I’ve specialized in digital innovation within healthcare marketing, leading efforts to enhance web development and UX/UI design. My career highlights include spearheading significant projects such as the redevelopment and replatforming of the Naples Comprehensive Health (NCH) website—a six-month initiative involving a dynamic team of 16 professionals. Additionally, I managed the digital aspects of fundraising campaigns for the Children’s Healthcare of Atlanta Foundation and tackled crisis communications during hacking incidents at Northside Hospital.

I guide my teams with a philosophy centered on trust and transparency, creating an environment that encourages autonomy and bold ideas. This approach has been crucial in navigating the complex challenges of the healthcare sector and driving digital transformations that improve patient engagement and operational efficiency. As a storyteller and strategist, I am committed to leading digital service transformations and optimizing web experiences to foster growth and enhance user journeys in the healthcare industry.

Sela Missirian

Sela is a strategic brand marketer who helps brands grow through modern forms of engagement. With deep digital roots at multiple tech startups, international assignments and significant consulting expertise, she develops solution-based marketing strategies for clients to achieve their business goals.
 
Sela’s healthcare work spans pharmaceuticals Allergan and Pfizer, healthcare systems NCH, Piedmont Healthcare and Southwell, specialty group Dentistry for Children and medical device Kinas Medical Technologies. Other industry work includes Citrix, SAP, Voya Financial, Chick-fil-A, The Dairy Alliance and Equifax.
 
Sela graduated with a Bachelors in Science from Cornell University and is a regular marketing lecturer at GA Tech’s Scheller College of Business Executive MBA program. 

Julie Crow

Julie Crow, SVP of Partner Services and Program Management, oversees partner relationships, including managing current partner relationships and workflows, new partner onboarding and discovery, strategic leadership of projects, operations and program management. Julie oversees the account management and project management teams.
 
Julie has spent her entire career as a brand strategist and marketer with leadership experience in many categories including consumer products, beauty, entertainment, wellness and non-profit.
 
She started her career in New York City at Colgate Palmolive and Estee Lauder, managing marketing and advertising for a variety of their signature brands. After moving to Atlanta, Julie spent her first decade working for Turner Broadcasting (now Warner Discovery) leading marketing for networks such as TBS, TNT,and Turner South. Following her Turner days, Julie ran her own marketing consulting business, focusing on brand development and marketing strategy for clients across diverse categories. Before joining The Partnership, Julie ran marketing and communications for a private high school in Atlanta and led a large economic development client team for another marketing agency.
 
Julie is also a certified health coach and wellness advocate and has dedicated time over the past decade to helping companies and families build programs and habits for good nutrition and healthy living.

Alex Loehrer

Bio coming soon.

Amanda Lucey

Amanda has been a communications leader, providing strategic public relations, branding and corporate communications for over 20 years. She’s the CEO of The Partnership, Atlanta’s oldest privately held agency, and an accomplished entrepreneur, having first founded Moxie Media and Marketing in 2012 (DBA M3 Effect).

The company grew tremendously within its first five years, doubling growth in 2017. To accelerate growth in 2018, Amanda acquired The Partnership in 2018. Her goal? To make The Partnership one of the fastest-growing female-owned agencies in the Southeast and a top-10 advertising agency in Atlanta and Southwest Florida. Her passion is to engage and empower her team to produce the best possible product – work that makes an impact and drives results.

She has held executive roles in both the U.K. and U.S. governments, as well as the Southeast United Dairy Industry Association. She was the Vice Consul, Head of Political, Press and Public Affairs for the British Consulate General, in which she managed all media relations strategies and delivered the UK’s policy and public diplomacy priorities. She also served as a media correspondent and director of communications for the U.S. government and has extensive public affairs experience. Prior to working in D.C., Amanda worked for the Georgia General Assembly House of Representatives.

Amanda is an accomplished public speaker, business owner and volunteer. Her motto: be hungry, keep hustling, and stay humble.