The Partnership announces
“A Celebration Creative Partnerships”

The Partnership launched its “A Celebration Creative Partnerships” initiative this past October, fueling support for the Atlanta creative community through collaborative efforts with Georgia State University and RE:Imagine (formerly RE:Imagine/ATL).​
40.40.40 Creative Celebration
By: Shaheen Solomon, Senior Director of Public Relations

The Partnership, Atlanta’s oldest privately held marketing and brand communications agency recently announced a $40,000 contribution to the Atlanta creative community in collaboration with the Creative Media Industries Institute (CMII) at Georgia State University and RE:Imagine.

The Partnership’s long-awaited event “A Celebration of Creative Partnerships” took place at the St. Julep Rooftop Bar in Atlanta, spotlighting the power of strong relationships and collaborative partnerships.

A Night of Worthy Causes

Members of Atlanta’s creative community, employees and friends of The Partnership came together to celebrate accomplishments and look forward to new ones. Both Julie Straw, executive director of RE:Imagine, an education and workforce development non-profit organization, and Brennen Dicker, executive director of Creative Media Industries Institute (CMII) at Georgia State University were in attendance in anticipation of a collaborative announcement.

Both the institution and non-profit will benefit from the work that The Partnership is doing in the creative community, receiving a total of $40,000, pledged to building and supporting Atlanta’s creative community. A major component of the funds has been earmarked to support CMII students, where they’ll take part in a sponsored competition, having artwork featured around the city of Atlanta on well-placed and visualized billboards.

It is the goal of The Partnership and the initiatives derived from the “A Celebration of Creative Partnerships” to improve the creative power present in Atlanta, retain it, and provide the next generation of talented and visionary professionals with access to exciting professional opportunities.

Amanda and the University of West Georgia

Amanda Lucey (L), CEO of The Partnership, launches the initiative and creative partnership with RE:Imagine and the Creative Media Industries Institute at Georgia State University. Here she is onstage with University of West Georgia representatives Dr. Brad Yates (M), dean of the School of Communication, Film, and Media and Dr. Meredith Brunen (R), vice president for University Advancement and CEO of UWG Foundations.

Amanda Lucey introduces Brennen Dicker, executive director of the Creative Media Industries Institute (CMII) at Georgia State University. The partnership, collaboration and mentoring opportunities between The Partnership and CMII will spotlight student creativity across metro Atlanta, featuring selected artwork on highly visible billboards.

Strengthening Bonds and Creating New Ones

The power of connecting in person, building partnerships was the highlight of the evening – something we’ve all been sorely missing over the last few years. With guests present, team members from The Partnership had the opportunity to meet and strengthen bonds with current clients and individuals who are actively influencing and shaping Atlanta’s creative future.

The Partnership Team with CHOA

The Partnership team members, Adam McCargo (L), senior account director, Nathan Bell (M), associate director of web development, and Sela Missirian (M) senior vice president of business development, met with representatives from long-time partner and client, Children’s Healthcare of Atlanta.

The Partnership’s Culture of Curiosity on Show

Alongside making new connections, members of The Partnership got the opportunity to socialize, connecting with clients and friends, building upon the company’s Culture of Curiosity, continuously establishing a positive work environment and culture.

The Partnership Team

The Partnership team members paused to reflect on the evening, taking in the festivities of the event.

Moving forward. What’s to Come.

The 40.40.40: A Celebration of Partnerships was a success. Building a collaborative and working partnership with the Atlanta creative community was our purpose and goal, with an ultimate effort to retain talent within the Atlanta community. The joint partnership with many organizations like the Creative Media Industries Institute at Georgia State University and RE:Imagine build towards a rewarding and fulfilling creative community, one that retains quality and talented individuals for the Atlanta workforce.

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