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A Night to Remember: 2022 Consular Ball

The Partnership joins and supports Atlanta’s global community during the 2022 International Consular Ball.
2022 Consular Ball

The Partnership takes immense pride in its “Give Back” initiative, which strives to support and enhance deserving communities. Over the years, it has allowed team members to get involved in inspiring events, initiatives and projects.

One of the most recent events was the 2022 International Consular Ball, which took place on September 17 at Flourish, Atlanta, welcoming diplomats, future leaders and other notable figures from around the world to the city. As an event sponsor, The Partnership contributed $5,000 to the Georgia Council for International Visitors (GCIV) – helping to ensure that key attendees were able to make the journey.

The GCIV was founded in 1962 and is based in Atlanta, Georgia. Alongside the U.S. Department of State, the organization works tirelessly to organize and promote cultural exchange programs for young leaders who show great promise in leading positive change at a global level. During the event, the GCIV also honored the Georgia Consular Corps, who have done exceptional work in promoting international ties in business, education and culture.

Key members of The Partnership were also there, including Amanda Lucey, CEO and Sela Missirian, EVP of Strategy and Business Development. During the dinner, they shared a table and exchanged insights with Jacob Veerman of the Dutch Consul, his wife, and members of Global Atlanta, Evva Heathcare, and Global Media Connections.

The theme of the Ball was “Lights, Camera, Action: Atlanta Showtime!” and was chaired by Vanessa Ibarra, Director of City of Atlanta’s Mayor’s Office of International Affairs. The night included an evening of fine dining, live entertainment, a silent auction and international networking opportunities.

Beyond the glitz and glamor, it was an important night for all as those in attendance witnessed the impact The Partnership’s sponsorship had in welcoming individuals who had been identified as high-potential future leaders. The team also met many of the over 40 global consuls in attendance and thanked them for making substantial positive contributions to our global society.

“We believe that the strongest communities are built on a foundation of giving and we want to ensure that individuals or organizations, whether based in Georgia or further afield, have access to the best opportunities going forward,” said Amanda Lucey, CEO of The Partnership.

The Partnership’s sponsorship is the most recent example of the company’s efforts to support and empower communities. In the last year alone, the agency’s “Give Back” initiative has donated over $100,000 to deserving entities and it’s showing no signs of slowing down.

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Rhea Zigmund

Rhea Zigmund brings experience helping organizations advance business objectives through strategic communications marketing.

She leads the delivery of integrated programs and projects, including strategy, planning, research, creative, internal and external communications, earned media, paid media, social media, celebrity and influencer partnerships, events and experiences, and measurement.

Prior to joining The Partnership, Rhea was Vice President at Edelman where she specialized in Healthcare and Business Transformation. She led large-scale communications marketing programs for national health organizations. She also supported partners through change and transformation, such as mergers and acquisitions, rebrands, repositionings, restructurings, and workforce challenges.

Rhea holds a Masters in Business Administration (MBA) from Georgia State University with a specialization in organizational management. She is a Prosci® Certified Change Practitioner. Originally from Kentucky, Rhea earned her Bachelor of Science in Integrated Strategic Communications from the University of Kentucky.

Living in Atlanta, GA with her husband and two dogs, Rhea spends her spare time exploring the city and working with her local foster care community.

Jeremy Hill

Over the past 20 years, I’ve specialized in digital innovation within healthcare marketing, leading efforts to enhance web development and UX/UI design. My career highlights include spearheading significant projects such as the redevelopment and replatforming of the Naples Comprehensive Health (NCH) website—a six-month initiative involving a dynamic team of 16 professionals. Additionally, I managed the digital aspects of fundraising campaigns for the Children’s Healthcare of Atlanta Foundation and tackled crisis communications during hacking incidents at Northside Hospital.

I guide my teams with a philosophy centered on trust and transparency, creating an environment that encourages autonomy and bold ideas. This approach has been crucial in navigating the complex challenges of the healthcare sector and driving digital transformations that improve patient engagement and operational efficiency. As a storyteller and strategist, I am committed to leading digital service transformations and optimizing web experiences to foster growth and enhance user journeys in the healthcare industry.

Sela Missirian

Sela is a strategic brand marketer who helps brands grow through modern forms of engagement. With deep digital roots at multiple tech startups, international assignments and significant consulting expertise, she develops solution-based marketing strategies for clients to achieve their business goals.
 
Sela’s healthcare work spans pharmaceuticals Allergan and Pfizer, healthcare systems NCH, Piedmont Healthcare and Southwell, specialty group Dentistry for Children and medical device Kinas Medical Technologies. Other industry work includes Citrix, SAP, Voya Financial, Chick-fil-A, The Dairy Alliance and Equifax.
 
Sela graduated with a Bachelors in Science from Cornell University and is a regular marketing lecturer at GA Tech’s Scheller College of Business Executive MBA program. 

Julie Crow

Julie Crow, SVP of Partner Services and Program Management, oversees partner relationships, including managing current partner relationships and workflows, new partner onboarding and discovery, strategic leadership of projects, operations and program management. Julie oversees the account management and project management teams.
 
Julie has spent her entire career as a brand strategist and marketer with leadership experience in many categories including consumer products, beauty, entertainment, wellness and non-profit.
 
She started her career in New York City at Colgate Palmolive and Estee Lauder, managing marketing and advertising for a variety of their signature brands. After moving to Atlanta, Julie spent her first decade working for Turner Broadcasting (now Warner Discovery) leading marketing for networks such as TBS, TNT,and Turner South. Following her Turner days, Julie ran her own marketing consulting business, focusing on brand development and marketing strategy for clients across diverse categories. Before joining The Partnership, Julie ran marketing and communications for a private high school in Atlanta and led a large economic development client team for another marketing agency.
 
Julie is also a certified health coach and wellness advocate and has dedicated time over the past decade to helping companies and families build programs and habits for good nutrition and healthy living.

Alex Loehrer

Bio coming soon.

Amanda Lucey

Amanda has been a communications leader, providing strategic public relations, branding and corporate communications for over 20 years. She’s the CEO of The Partnership, Atlanta’s oldest privately held agency, and an accomplished entrepreneur, having first founded Moxie Media and Marketing in 2012 (DBA M3 Effect).

The company grew tremendously within its first five years, doubling growth in 2017. To accelerate growth in 2018, Amanda acquired The Partnership in 2018. Her goal? To make The Partnership one of the fastest-growing female-owned agencies in the Southeast and a top-10 advertising agency in Atlanta and Southwest Florida. Her passion is to engage and empower her team to produce the best possible product – work that makes an impact and drives results.

She has held executive roles in both the U.K. and U.S. governments, as well as the Southeast United Dairy Industry Association. She was the Vice Consul, Head of Political, Press and Public Affairs for the British Consulate General, in which she managed all media relations strategies and delivered the UK’s policy and public diplomacy priorities. She also served as a media correspondent and director of communications for the U.S. government and has extensive public affairs experience. Prior to working in D.C., Amanda worked for the Georgia General Assembly House of Representatives.

Amanda is an accomplished public speaker, business owner and volunteer. Her motto: be hungry, keep hustling, and stay humble.