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June Dairy Month: Remembering the Past to Celebrate the Present

Started in 1937, National Milk Month as it was originally called, focused on increasing milk sales during peak milk production time on the farm.
June Dairy Month
By Lisa Perrin-Dubravec, Senior Web Developer

Ah, June Dairy Month… There’s a picture of me from the 1980s – long legs in shorts, long hair, a look of determination on my face. I’m pulling a dairy calf on a halter, trying to get her to lead so we can be ready for the dairy show at the county fair. The picture was taken sometime in June. It took months to get our animals ready for the fair. Every summer day meant taking the calves out on halter and preparing them for the show ring.

Summer Days

During those June days of long ago, I didn’t know it was June Dairy Month. I didn’t know dairy farmers across the country were celebrating by meeting with community members, participating in community events or building giant ice cream sundaes. I just knew that I had to halter-train my calf and that my dad was working long days, milking the cows in the morning and the evening and in between spending hours on the tractor, planting crops and cutting hay. He didn’t have time to promote dairy foods or talk to his neighbors about what he was doing. He was just doing.

Cut to a few years later – the mid-1990s. Now I have a sash and a crown and I’m the county dairy princess. June means traveling from one end of the county to the other, being in parades, giving out samples of milk or cheese, building one of those giant ice cream sundaes and serving milk punch at farmer meetings. I start to realize the importance of the month, of the celebration, and learn its history.

June Dairy Month

Started in 1937, National Milk Month as it was originally called, focused on increasing milk sales during peak milk production time on the farm. Over the years, the focus shifted to promoting dairy foods and the name officially became June Dairy Month.

Over 80 years later, why are we still celebrating this month? Believe it or not, dairy farmers are still a vital part of this country’s rural communities. Dairy farmers contribute to the economic vitality of their communities, they are job creators, community leaders and on top of all this, they produce wholesome, natural milk.

Dairy farmers historically spend their time doing the work of running a dairy farm. Many don’t have an extra minute to talk about what they do or why, which has opened the door for mis-information about dairy farming, particularly on the internet. June Dairy Month is a time for dairy farmers to meet and interact with non-farmers and tell their story, answer questions and just have some “face-time” with neighbors and community members.

Why Celebrate?

To be a dairy farmer is to have a love of the land, of animals, of tradition and family. If you want to make a lot of money, dairy farming isn’t a profession you would choose. The hours are long, the work is hard and dirty and thankless. Everyone these days seems to be against you. Dairy farmers do what they do because they believe in the food they are producing and want to create a heritage for their family.

So, do dairy farmers still need a whole month of celebration? Absolutely. Let’s take a whole month and celebrate each farmer, each farm kid, milk, cheese, yogurt and of course, ice cream. Dairy foods are some of the purest, most nutritious and delicious foods available. They are real and natural; minimally processed and represent a way of life most people can only dream about.

I’m proud to have participated in many June Dairy Month celebrations. From my days as a dairy princess to my professional life where I built many a giant ice cream sundae. I encourage you to take a minute to think of the work that goes into your glass of milk and the dairy farm family behind it. This month is a perfect time!

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Rhea Zigmund

Rhea Zigmund brings experience helping organizations advance business objectives through strategic communications marketing.

She leads the delivery of integrated programs and projects, including strategy, planning, research, creative, internal and external communications, earned media, paid media, social media, celebrity and influencer partnerships, events and experiences, and measurement.

Prior to joining The Partnership, Rhea was Vice President at Edelman where she specialized in Healthcare and Business Transformation. She led large-scale communications marketing programs for national health organizations. She also supported partners through change and transformation, such as mergers and acquisitions, rebrands, repositionings, restructurings, and workforce challenges.

Rhea holds a Masters in Business Administration (MBA) from Georgia State University with a specialization in organizational management. She is a Prosci® Certified Change Practitioner. Originally from Kentucky, Rhea earned her Bachelor of Science in Integrated Strategic Communications from the University of Kentucky.

Living in Atlanta, GA with her husband and two dogs, Rhea spends her spare time exploring the city and working with her local foster care community.

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Alex Loehrer

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Amanda has been a communications leader, providing strategic public relations, branding and corporate communications for over 20 years. She’s the CEO of The Partnership, Atlanta’s oldest privately held agency, and an accomplished entrepreneur, having first founded Moxie Media and Marketing in 2012 (DBA M3 Effect).

The company grew tremendously within its first five years, doubling growth in 2017. To accelerate growth in 2018, Amanda acquired The Partnership in 2018. Her goal? To make The Partnership one of the fastest-growing female-owned agencies in the Southeast and a top-10 advertising agency in Atlanta and Southwest Florida. Her passion is to engage and empower her team to produce the best possible product – work that makes an impact and drives results.

She has held executive roles in both the U.K. and U.S. governments, as well as the Southeast United Dairy Industry Association. She was the Vice Consul, Head of Political, Press and Public Affairs for the British Consulate General, in which she managed all media relations strategies and delivered the UK’s policy and public diplomacy priorities. She also served as a media correspondent and director of communications for the U.S. government and has extensive public affairs experience. Prior to working in D.C., Amanda worked for the Georgia General Assembly House of Representatives.

Amanda is an accomplished public speaker, business owner and volunteer. Her motto: be hungry, keep hustling, and stay humble.