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Animal Agriculture Alliance Spring 2024 Conference Recap

The Summit is a one-of-a-kind conference attended by a diverse group of decision makers, including representatives from farms, ranches, allied industries, food processors, restaurants, grocery stores, legislatures, universities, government agencies and media.

We had the pleasure of attending and sponsoring this year’s Animal Agriculture Alliance’s 2024 Stakeholders Summit in Kansas City, Missouri. Our agency’s work in agriculture, dairy and animal health over the last two decades has resulted in deep relationships and a legacy of marketing excellence.

It’s a favorite conference for us in the animal agriculture sector. The format creates a rich exchange of ideas, experiences and strategies for action – and usually great Kansas City BBQ or a cocktail at Old Ebbitt Grill in DC! The Summit’s collective efforts in advocating for animal welfare, sustainability, farmer’s rights, consumer engagement and more is something we admire and look forward to seeing each year.

Animal Agriculture Alliance Spring 2024 Conference Recap 1Attendees are provided with a comprehensive overview of the current and future challenges and opportunities within the animal agriculture sector. The blend of strategic discussions, technological innovations and networking opportunities made it a highly productive and insightful event.

From our Atlanta flight with our client partners The Dairy Alliance, to table discussions about sustainability with Conagra and our client partner Maryland & Virginia Milk Producers, we loved connecting in this community. Learning from Yum! Brands and the critical role of data in consumer adoption. Seeing emerging innovations from Boehringer Ingelheim Animal Health. Hearing practical ways to advance adoption from the National Pork Producers Council. Getting insights from the Food & Health Survey on changing consumer preferences and the importance of transparent, informative packaging. And of course, getting to reconnect with friends from Publix, Michigan Dairy and Alltech was a highlight.

AAA24 group photo

One of the other special highlights was seeing our very own CEO Amanda Lucey moderate the two-day conference. She had a significant job of summarizing and highlighting content shared and adding valuable perspectives of her own. Well done, Amanda!

Animal Agriculture Alliance Spring 2024 Conference Recap 2This conference is a favorite for its size, shared mission, quality community and diverse topics. And most of all, real collaborating to solve problems and make significant strides towards positive change. It’s the same partnering spirit the Partnership brings to the many grower associations, dairy farmers, animal health and CPG providers in the agriculture industry we are honored to have as client partners.

Thank you to Hannah and our friends at the Animal Agriculture Alliance and all the speakers for a well-coordinated and impactful conference. Next year we will be back in DC, and we’re already looking forward.

Written by Sela Missirian, EVP of Strategy and Business Development at The Partnership

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Rhea Zigmund

Rhea Zigmund

Rhea is a skilled strategist and account director who helps organizations advance business objectives through strategic communications marketing, leading the delivery of integrated programs and projects, including strategy, planning, research, creative, internal, and external communications, earned media, paid media, social media, celebrity and influencer partnerships, events and experiences, and measurement. Prior to joining Partnership Health, Rhea was Vice President at Edelman where she specialized in Healthcare and Business Transformation. She led large-scale communications marketing programs for national health organizations. She also supported partners through change and transformation, such as mergers and acquisitions, rebrands, repositioning, restructuring, and workforce challenges. Rhea holds an MBA from Georgia State University with a specialization in organizational management. She is a Prosci® Certified Change Practitioner. Originally from Kentucky, Rhea earned her Bachelor of Science in Integrated Strategic Communications from the University of Kentucky. Living in Atlanta, GA with her husband and two dogs, Rhea spends her spare time exploring the city and working with her local foster care community.
Jeremy Hill

Jeremy Hill

For the past 20 years, Jeremy has specialized in digital innovation for healthcare marketing, leading Partnership Health’s efforts to enhance web development and UX/UI design for a variety of healthcare clientele. Jeremy’s digital oversight and expertise include comprehensive redevelopment and re-platforming of web presences for multi-facility health systems, engineering and management of digital fundraising campaigns for non-profit health, and crisis communications consulting and intervention for cyber malfeasance.

Jeremy centers his team on trust and transparency, encouraging autonomy and bold ideas. This approach has been crucial in navigating the complex challenges of the healthcare sector and driving digital transformations that improve patient engagement and operational efficiency. As a storyteller and strategist, Jeremy is committed to leading digital service transformations and optimizing web experiences to foster growth and enhance user journeys in the healthcare industry.

When he’s not pioneering digital marketing innovations, Jeremy enjoys being active with his family outdoors – on the golf course, in kayaks or up the mountain.

Sela Missirian

Sela Missirian

Sela is a strategic brand marketer who helps brands grow through modern forms of engagement. With deep digital roots at multiple tech startups, international assignments and significant consulting expertise, she develops solution-based marketing strategies for clients to achieve their business goals.

Sela’s healthcare work spans pharmaceuticals Allergan and Pfizer, healthcare systems NCH, Piedmont Healthcare and Southwell, specialty group Dentistry for Children and medical device Kinas Medical Technologies. Other industry work includes Citrix, SAP, Voya Financial, Chick-fil-A, The Dairy Alliance and Equifax.

Sela graduated with a bachelor’s in science from Cornell University and is a regular marketing lecturer at GA Tech’s Scheller College of Business Executive MBA program.

julie crow

Julie Crow

As SVP of Partner Services and Program Management, Julie oversees partner relationships, including managing current partner relationships and workflows, new partner onboarding and discovery, strategic leadership of projects, operations and program management. Julie oversees the agency’s account management and project management teams.

Julie has spent her entire career as a brand strategist and marketer with leadership experience in many categories including consumer products, beauty, entertainment, wellness and non-profit.

She started her career in New York City at Colgate Palmolive and Estee Lauder, managing marketing and advertising for a variety of their signature brands. Julie spent her first decade working for Turner Broadcasting (now Warner Discovery) in Atlanta leading marketing for networks such as TBS, TNT, and Turner South. Following her Turner days, Julie ran her own marketing consulting business, focusing on brand development and marketing strategy for clients across diverse categories.

Julie is also a certified health coach and wellness advocate and has dedicated time over the past decade to helping companies and families build programs and habits for good nutrition and healthy living.

Alex Loehrer

Alex Loehrer

Alex Loehrer is a seasoned strategy, marketing, and operations consultant with 15 years of experience in the healthcare industry. He has assisted health systems, independent hospitals, private practices, and B2B enterprises in understanding markets, refining value propositions, optimizing services, and enhancing patient and customer connections.

Alex began his healthcare career in an agency, where he founded Genessa Health Marketing, a strategic marketing and communications firm. The agency, which served nearly a dozen healthcare entities, was sold in the early 2010s. From 2013 to 2018, Alex led system marketing initiatives for Mercy Health, Ohio’s largest health system, and one of the 20 largest Catholic health systems in the U.S.

In 2018, Alex became COO of Compass Point Counseling Services, leading the practice to 250% growth, expanding into three states, and launching a teletherapy practice before its acquisition in 2021. He now serves as Chief Business Officer for Lee Side Wellness, advancing exceptional mental healthcare throughout Ohio.

Alex’s strategic and operational insights have benefited clients ranging from health systems and hospitals to firms in medical interpreting, telehealth, hospice care, and SaaS for suicide prevention. He is passionate about improving both client performance and the health of the communities they serve. Alex holds a BA in French from John Carroll University and an MBA from Xavier University. Outside of work, he enjoys spending time outdoors with his wife and four children.

Amanda Lucey

Amanda Lucey

Amanda is CEO of The Partnership, Atlanta’s oldest privately held marketing and brand communications agency, established in 1979. The firm orchestrates integrated solutions across branding, communications, advertising, public relations, crisis management and digital development. The Atlanta, Georgia-headquartered agency has over 30 employees and offices in Florida, Ohio and Pennsylvania. Her agency represents corporate clients spanning Coca-Cola, International Continental Hotel Group, Ferrari, and the top 100- healthcare systems including NCH. With their name as their approach, The Partnership is devoted to genuine collaboration and realizing results.

Amanda is a change agent. Amid the COVID-19 pandemic, Amanda’s expertise in navigating change and crisis communication became invaluable to brands. She’s one of the leading crisis communications and media training experts in the nation.

Amanda resides in Atlanta and Naples, Florida.