The Partnership Celebrates bluestone PR Launch

The Partnership celebrates the ribbon-cutting of bluestone, UWG’s student-run PR firm, marking its national PRSSA affiliation and highlighting its role in providing hands-on experience and career opportunities for students in the public relations industry.

CARROLLTON, GA – August 28, 2024 – The Partnership is excited to celebrate the ribbon-cutting ceremony of bluestone, the student-run public relations firm at the University of West Georgia’s School of Communications, Film, and Media (SCFM). The event, held last Thursday, marked a significant milestone in bluestone’s journey as one of only 36 student-run firms nationwide to be nationally affiliated with the Public Relations Student Society of America (PRSSA).

The Partnership’s CEO, Amanda Lucey, along with key members of the team, attended the ceremony to support the students and faculty involved in this transformative initiative. “It’s inspiring to see the dedication and talent of the students at bluestone,” said Lucey. “We believe in the power of hands-on learning, and bluestone is a shining example of how experiential education can shape the future of public relations.”

Bluestone, founded in 2014 by Dr. Hazel Cole, associate professor and head of the public relations program at UWG, has been a driving force in providing students with real-world experience in the field. The firm has offered more than 36 paid leadership positions to students, empowering them with the skills and knowledge needed to succeed in the competitive public relations industry. Notably, 50% of bluestone student leaders secure career-related jobs within six months of graduating, underscoring the program’s effectiveness.

The ribbon-cutting ceremony not only celebrated the accomplishments of bluestone but also highlighted the ongoing collaboration between the university and industry leaders like The Partnership. This collaboration aims to foster innovation and excellence in the field of public relations, ensuring that the next generation of professionals is well-prepared to lead. Last year, The Partnership pledged $50,000 in support toward the transformation of bluestone, a student-led public relations firm and talent and resource development initiative on the campus of UWG.

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About bluestone

bluestone was established in 2014 to give students the opportunity to get first-hand experience. bluestone focuses on working with non-profit, private and public clients and training our team to provide clients with trusted quality work.

About The Partnership

The Partnership is Atlanta’s oldest privately held marketing and brand communications agency. The firm orchestrates integrated solutions across branding, communications, advertising, public relations, crisis management and digital development for effective and nationally recognized outcomes.  The company has been recognized by the Inc.5000 as a Top National Small Business and has received numerous creative, digital and philanthropic awards for its partner/client centric approach and community support. With their name as their approach, The Partnership is devoted to genuine collaboration and realizing results. The Atlanta, Georgia headquartered agency has over 30 employees and offices in Florida, Ohio and Pennsylvania.

For more information

Contact Courtney McAlister at (954) 501-3599 or by email at courtney@thepartnership.com.

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Rhea Zigmund

Rhea is a skilled strategist and account director who helps organizations advance business objectives through strategic communications marketing, leading the delivery of integrated programs and projects, including strategy, planning, research, creative, internal, and external communications, earned media, paid media, social media, celebrity and influencer partnerships, events and experiences, and measurement. Prior to joining Partnership Health, Rhea was Vice President at Edelman where she specialized in Healthcare and Business Transformation. She led large-scale communications marketing programs for national health organizations. She also supported partners through change and transformation, such as mergers and acquisitions, rebrands, repositioning, restructuring, and workforce challenges. Rhea holds an MBA from Georgia State University with a specialization in organizational management. She is a Prosci® Certified Change Practitioner. Originally from Kentucky, Rhea earned her Bachelor of Science in Integrated Strategic Communications from the University of Kentucky. Living in Atlanta, GA with her husband and two dogs, Rhea spends her spare time exploring the city and working with her local foster care community.

Jeremy Hill

For the past 20 years, Jeremy has specialized in digital innovation for healthcare marketing, leading Partnership Health’s efforts to enhance web development and UX/UI design for a variety of healthcare clientele. Jeremy’s digital oversight and expertise include comprehensive redevelopment and re-platforming of web presences for multi-facility health systems, engineering and management of digital fundraising campaigns for non-profit health, and crisis communications consulting and intervention for cyber malfeasance.

Jeremy centers his team on trust and transparency, encouraging autonomy and bold ideas. This approach has been crucial in navigating the complex challenges of the healthcare sector and driving digital transformations that improve patient engagement and operational efficiency. As a storyteller and strategist, Jeremy is committed to leading digital service transformations and optimizing web experiences to foster growth and enhance user journeys in the healthcare industry.

When he’s not pioneering digital marketing innovations, Jeremy enjoys being active with his family outdoors – on the golf course, in kayaks or up the mountain.

Sela Missirian

Sela is a strategic brand marketer who helps brands grow through modern forms of engagement. With deep digital roots at multiple tech startups, international assignments and significant consulting expertise, she develops solution-based marketing strategies for clients to achieve their business goals.

Sela’s healthcare work spans pharmaceuticals Allergan and Pfizer, healthcare systems NCH, Piedmont Healthcare and Southwell, specialty group Dentistry for Children and medical device Kinas Medical Technologies. Other industry work includes Citrix, SAP, Voya Financial, Chick-fil-A, The Dairy Alliance and Equifax.

Sela graduated with a bachelor’s in science from Cornell University and is a regular marketing lecturer at GA Tech’s Scheller College of Business Executive MBA program.

Julie Crow

As SVP of Partner Services and Program Management, Julie oversees partner relationships, including managing current partner relationships and workflows, new partner onboarding and discovery, strategic leadership of projects, operations and program management. Julie oversees the agency’s account management and project management teams.

Julie has spent her entire career as a brand strategist and marketer with leadership experience in many categories including consumer products, beauty, entertainment, wellness and non-profit.

She started her career in New York City at Colgate Palmolive and Estee Lauder, managing marketing and advertising for a variety of their signature brands. Julie spent her first decade working for Turner Broadcasting (now Warner Discovery) in Atlanta leading marketing for networks such as TBS, TNT, and Turner South. Following her Turner days, Julie ran her own marketing consulting business, focusing on brand development and marketing strategy for clients across diverse categories.

Julie is also a certified health coach and wellness advocate and has dedicated time over the past decade to helping companies and families build programs and habits for good nutrition and healthy living.

Alex Loehrer

Alex Loehrer is a seasoned strategy, marketing, and operations consultant with 15 years of experience in the healthcare industry. He has assisted health systems, independent hospitals, private practices, and B2B enterprises in understanding markets, refining value propositions, optimizing services, and enhancing patient and customer connections.

Alex began his healthcare career in an agency, where he founded Genessa Health Marketing, a strategic marketing and communications firm. The agency, which served nearly a dozen healthcare entities, was sold in the early 2010s. From 2013 to 2018, Alex led system marketing initiatives for Mercy Health, Ohio’s largest health system, and one of the 20 largest Catholic health systems in the U.S.

In 2018, Alex became COO of Compass Point Counseling Services, leading the practice to 250% growth, expanding into three states, and launching a teletherapy practice before its acquisition in 2021. He now serves as Chief Business Officer for Lee Side Wellness, advancing exceptional mental healthcare throughout Ohio.

Alex’s strategic and operational insights have benefited clients ranging from health systems and hospitals to firms in medical interpreting, telehealth, hospice care, and SaaS for suicide prevention. He is passionate about improving both client performance and the health of the communities they serve. Alex holds a BA in French from John Carroll University and an MBA from Xavier University. Outside of work, he enjoys spending time outdoors with his wife and four children.

Amanda Lucey

Amanda is CEO of The Partnership, Atlanta’s oldest privately held marketing and brand communications agency, established in 1979. The firm orchestrates integrated solutions across branding, communications, advertising, public relations, crisis management and digital development. The Atlanta, Georgia-headquartered agency has over 30 employees and offices in Florida, Ohio and Pennsylvania. Her agency represents corporate clients spanning Coca-Cola, International Continental Hotel Group, Ferrari, and the top 100- healthcare systems including NCH. With their name as their approach, The Partnership is devoted to genuine collaboration and realizing results.

Amanda is a change agent. Amid the COVID-19 pandemic, Amanda’s expertise in navigating change and crisis communication became invaluable to brands. She’s one of the leading crisis communications and media training experts in the nation.

Amanda resides in Atlanta and Naples, Florida.