Atlanta, GA, December 17th, 2024 – The Partnership, Atlanta’s oldest privately held marketing and brand communications agency, is proud to announce the release of a new book by its CEO, Amanda Lucey, titled Upheaval: Crafting a Culture & Managing Your Message Through a Crisis. Co-authored with Paul Hiltz, President and CEO of Naples Comprehensive Health (NCH), the book is available now on Amazon.
Upheaval offers a compelling look at leadership and branding strategies as the authors share the story of how NCH navigated through a complex management crisis, only to face the larger challenge of the COVID-19 pandemic. This highlights how clear communication, building trust, and effective crisis management can help organizations overcome even the most challenging circumstances.
These techniques are also a hallmark of The Partnership’s integrated marketing and brand communications approach. The unified attention to earned, paid and owned media and a proactive approach to crisis management is central to Amanda and her team’s ability to both promote and protect brands across complex market dynamics.
“Amanda’s impact has been invaluable to brands across industries, particularly in healthcare,” said Hiltz. “Her ability to guide organizations through periods of crisis is a testament to her leadership, creativity, and commitment to building strong, resilient brands.”
A Leadership & Branding Toolkit for Times of Crisis
As one of the nation’s top crisis communications experts, Amanda Lucey shares insights that extend far beyond healthcare. Upheaval provides leadership tools, communication frameworks, and branding strategies that apply to businesses across various sectors. The book also includes practical toolkits for crisis management, leadership during upheaval, and how to effectively reshape a brand under duress.
“Leadership in a crisis demands transparency, swift action, and collaboration with your team and community,” said Lucey. “ With Upheaval, we offer a blueprint for leaders who are tasked with guiding their organizations through challenging times. I’ve been significantly humbled by the stories of fearless healthcare heroes who served on the frontlines. Their stories are throughout the book and showcase their resilience during unprecedented times. It’s a great lesson to all brands that want to lead with authenticity and purpose.
About the Authors
Amanda Lucey is the CEO of The Partnership, an Atlanta-based marketing and brand communications agency that has worked with world-renowned clients such as Coca-Cola, Ferrari, and several top healthcare systems. Amanda is an expert in branding, communications, and crisis management, with a reputation as a leading voice in navigating change during turbulent times. She conducts media trainings and communications workshops leading executives and organizations through more effective ways to manage messages.
Paul Hiltz, FACHE, serves as the President and CEO of Naples Comprehensive Health (NCH) in Naples, FL, a top 100 healthcare system in the nation. With over four decades of experience, Paul has led significant cultural transformations and crisis recoveries, making him one of the most respected leaders in the healthcare industry.
Book Details
- Title: Upheaval: Crafting a Culture & Managing Your Message Through a Crisis
- Release Date: December 17, 2024
- Pre-orders: Available now on Amazon
- Category: Business, Leadership, Crisis Management, Branding
- Website: upheavalbook.com
About The Partnership
The Partnership is Atlanta’s oldest privately held marketing and brand communications agency, established in 1979. Known for orchestrating integrated branding, advertising, and crisis management strategies, The Partnership represents top global clients across healthcare, hospitality, and consumer products. With a proven track record of delivering innovative and award-winning solutions, The Partnership continues to set the standard for excellence in marketing and communication.
For more information about Amanda Lucey’s new book or to inquire about interviews and speaking opportunities, please contact The Partnership at (404) 880-0080.