ATLANTA, GA – March 1st, 2025 – The Partnership is proud to announce the addition of Charlie Legg as Senior Vice President of Integrated Media. With 20 years of experience in media strategy, planning, and buying, Legg will lead The Partnership’s media team, driving innovation and strategic growth across digital and traditional channels.
Legg has worked with top brands such as GEICO, Turner Sports, NBC Sports, John Deere, Truist, Northside Hospital and the U.S. Marine Corps, delivering data-driven media solutions that maximize impact. Legg has also contributed to managing various sports marketing activations including partnering with the NCAA for March Madness Final Four fan experiences, The NHL Winter Classic and NHL Awards events, NASCAR team and league partnerships and NFL work including activations at Super Bowl LIV in Miami. A graduate of SUNY Plattsburgh with a degree in Communications, he began his career in New York City before moving to Atlanta, where he has continued to lead high-performing media initiatives.
As SVP of Integrated Media, Legg will oversee The Partnership’s media team, focusing on optimizing media investments, executing omnichannel campaigns, and ensuring measurable results for clients. His leadership will strengthen the agency’s ability to navigate today’s rapidly evolving media landscape.
“Charlie’s expertise in integrated media strategy is exactly what our agency needs as we continue to enhance our offerings,” said Amanda Lucey, CEO of The Partnership. “The media landscape is more complex than ever, and under Charlie’s leadership, our media team will drive interconnected, data-driven solutions that help our clients maximize their impact. His ability to align media strategy with real-life business objectives makes him an invaluable addition to our leadership team.”
Legg’s appointment marks another strategic addition to The Partnership’s leadership team, reinforcing the agency’s commitment to delivering marketing solutions that drive real business results and brand momentum.
