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Raised
Increase in Neighborhoods
Raised in donations (Heart Swap, Boos and Mailbox Brigade)
Children’s Healthcare of Atlanta is the leader in pediatric care in Georgia, spanning 20+ neighborhoods with three hospitals. As a not-for-profit organization, Children’s depends on support from generous donors to continue serving the community with the utmost care and providing advancements in medicine.
The Children’s Foundation has a rich legacy of community-led holiday fundraising with their well-known campaigns like Buy a Boo and Mailbox Brigade. Campaigns rely on steadfast supporters to secure donations in exchange of Boo signs or mailbox wreaths. These emblems then spread awareness in a playful, community building way.
Moreover, under our stewardship, the Heart Swap Campaign has secured an additional $150,000 for Children’s, affirming our role in amplifying the cause and mobilizing resources for pediatric health. Our innovative approach and unwavering commitment to excellence have not only propelled the campaign to new heights but also solidified its status as a cornerstone event in supporting pediatric cardiac programs.
As The Partnership reflects on this journey, we take pride in our instrumental role in driving this campaign’s success with. The Heart Swap Campaign’s expansion and its significant contribution to pediatric healthcare stand as a powerful demonstration of our agency’s impact in translating charitable initiatives into tangible results.
Atlanta
2859 Paces Ferry Road, SE
Suite 500
Atlanta, GA 30339
404-880-0080
Naples
9123 Strada Place
Unit 7306
Naples, FL 34108
239-896-6121
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Rhea Zigmund brings experience helping organizations advance business objectives through strategic communications marketing.
She leads the delivery of integrated programs and projects, including strategy, planning, research, creative, internal and external communications, earned media, paid media, social media, celebrity and influencer partnerships, events and experiences, and measurement.
Prior to joining The Partnership, Rhea was Vice President at Edelman where she specialized in Healthcare and Business Transformation. She led large-scale communications marketing programs for national health organizations. She also supported partners through change and transformation, such as mergers and acquisitions, rebrands, repositionings, restructurings, and workforce challenges.
Rhea holds a Masters in Business Administration (MBA) from Georgia State University with a specialization in organizational management. She is a Prosci® Certified Change Practitioner. Originally from Kentucky, Rhea earned her Bachelor of Science in Integrated Strategic Communications from the University of Kentucky.
Living in Atlanta, GA with her husband and two dogs, Rhea spends her spare time exploring the city and working with her local foster care community.
Over the past 20 years, I’ve specialized in digital innovation within healthcare marketing, leading efforts to enhance web development and UX/UI design. My career highlights include spearheading significant projects such as the redevelopment and replatforming of the Naples Comprehensive Health (NCH) website—a six-month initiative involving a dynamic team of 16 professionals. Additionally, I managed the digital aspects of fundraising campaigns for the Children’s Healthcare of Atlanta Foundation and tackled crisis communications during hacking incidents at Northside Hospital.
I guide my teams with a philosophy centered on trust and transparency, creating an environment that encourages autonomy and bold ideas. This approach has been crucial in navigating the complex challenges of the healthcare sector and driving digital transformations that improve patient engagement and operational efficiency. As a storyteller and strategist, I am committed to leading digital service transformations and optimizing web experiences to foster growth and enhance user journeys in the healthcare industry.
Amanda has been a communications leader, providing strategic public relations, branding and corporate communications for over 20 years. She’s the CEO of The Partnership, Atlanta’s oldest privately held agency, and an accomplished entrepreneur, having first founded Moxie Media and Marketing in 2012 (DBA M3 Effect).
The company grew tremendously within its first five years, doubling growth in 2017. To accelerate growth in 2018, Amanda acquired The Partnership in 2018. Her goal? To make The Partnership one of the fastest-growing female-owned agencies in the Southeast and a top-10 advertising agency in Atlanta and Southwest Florida. Her passion is to engage and empower her team to produce the best possible product – work that makes an impact and drives results.
She has held executive roles in both the U.K. and U.S. governments, as well as the Southeast United Dairy Industry Association. She was the Vice Consul, Head of Political, Press and Public Affairs for the British Consulate General, in which she managed all media relations strategies and delivered the UK’s policy and public diplomacy priorities. She also served as a media correspondent and director of communications for the U.S. government and has extensive public affairs experience. Prior to working in D.C., Amanda worked for the Georgia General Assembly House of Representatives.
Amanda is an accomplished public speaker, business owner and volunteer. Her motto: be hungry, keep hustling, and stay humble.
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