Children’s Healthcare of Atlanta


Web Development, User Experience

Giving a beloved children's hospital a 21st-century upgrade.

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Buy a Boo campaign
Play Video about Buy a Boo campaign

Recognizing a legacy of fundraising.

Since the 1990 debut of the yuletide mailbox decorating tradition, Mailbox Brigade, proceeds from the holiday fundraisers have fulfilled crucial needs in CHOA’s mission to make kids better today and healthier tomorrow. Friends, the community volunteer organization behind the holiday fundraising campaigns for Children’s Healthcare of Atlanta (CHOA), wanted to offer a better user experience for the campaign’s generous supporters.

Heart Swap Goals!
Heart Swap makes a difference for children

Giving Children's fundraising efforts a "boo-st."

An outdated ecommerce platform led to friction during the purchase, resulting in a high bounce rate and unfulfilled transactions. The Partnership saw the opportunity to make the purchase experience seamless with a new campaign website driven by an updated ecommerce platform, WooCommerce. A dedicated site for the cause not only promised increased revenue and a more user-friendly experience, but also a means to raise awareness and drive engagement with a shareable centralized online hub for the fundraisers.

The newly tricked-out site debuted alongside the Halloween Buy a Boo campaign. Donations got a “boo-st” and exceeded the prior year by nearly 60%, outstripping the fundraising goal. Then, the holidays were made merry and bright with the Mailbox Brigade campaign that followed—also outperforming the prior year’s results.

CHOA families
Children's Healthcare Buy a Boo Campaign 2023

Leveraging existing strengths to reach new heights.

After successfully taking a decades-long legacy of holiday fundraising campaigns from URL to IRL, The Partnership proposed expanding Children’s Healthcare of Atlanta (CHOA)’s fundraising efforts with a brand-new campaign in 2022: The Heart Swap. Through close collaboration, The Partnership developed everything from the name and visual identity of the campaign, to the state-of-the-art ecommerce website through which supporters provided critical funds to pediatric cardiac programs. 

Where we landed

The campaign rapidly gained momentum, with Heart Yard Signs popping up in countless front yards throughout Atlanta communities. Now, for all of CHOA’s holiday fundraising campaigns, The Partnership’s websites provide user-friendly interfaces, raised awareness, increased revenue, and driven engagement through providing a shareable, centralized online hub for fundraisers, donors, and users alike—all conveniently housed within CHOA’s existing online ecosystem.

200% gain in donations

307% increase in participation

$1.5M raised across campaigns

Buy a Boo!

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