The Partner
Cure Childhood Cancer
CURE Childhood Cancer is a nonprofit dedicated to conquering childhood cancer through funding targeted research while supporting patients and their families. To date, the organization has invested $45 million in life-saving research—and $14 million in precision medicine. CURE also assists families with programs like the Family Emergency Fund and Open Arms meal program, counseling, bereavement services, webinars, and more.
Opportunity
Leveraging Healthcare Marketing to Boost Childhood Cancer Awareness
In honor of Childhood Cancer Awareness Month in September, CURE leads an annual fundraising and awareness initiative. Branded flags are distributed nationwide to inspire hope, garner essential support, and increase knowledge around pediatric cancer. With the potential to make an even greater impact this year. The Partnership’s full service marketing team was tasked with optimizing CURE’s distribution site – selling more flags to fund more life-saving research. Along the way, we needed to drive volunteer Captains to sign up and support the effort.
Approach
Integrated Marketing Awareness Campaign
CURE engaged The Partnership, Atlanta’s top healthcare marketing, communications and PR agency, to increase participation in their flag fundraising initiative. Our healthcare marketing team conducted a comprehensive digital audit of previous program performance. Leveraging insights, we created a standalone, custom website to help our partner reach their goals of flags sold in every state.
Users can purchase a childhood cancer awareness flag or sign up as a team Captain, championing the cause even further with education and flag distribution. From an interactive map displaying Captains near you to a curated list of ornate flag displays, we simplified every interaction to amplify overall impact.
Impact
Healthcare Marketing Drives Fundraising and Awareness
Flag sales have officially begun and we’re off to a sprinting start, raising nearly $200,000. We look forward to flying ours in support this September and beyond and making a difference for this important cause together.
Your patients expect the best, and your brand should reflect that. From hospital networks and medical systems to private practices, PartnershipHealth is a fully integrated PR, Marketing and Communication agency that works side‑by‑side with healthcare organizations in Atlanta and Tampa to deliver comprehensive marketing strategies. Whether you’re launching a new service, managing a challenge, or looking to boost visibility, we’ll guide you every step of the way. Fill out the form below and let’s create a marketing plan that gets results.