There’s a lot of buzz right now about how AI-generated summaries are replacing traditional search engine results, especially in healthcare, community development and agricultural sectors. Whether it’s ChatGPT, Perplexity, or Gemini—these platforms are now acting as AI answer engines, reshaping how people discover information.
Unlike old-school SEO, these AI-driven tools often don’t link out to your brand’s site. In fact, they rarely name brands at all. And since these summaries often dominate the top of the screen, we’re finding that organic clicks are taking a major hit for businesses we serve in the Atlanta, Tampa and Ft. Meyers area.
So, what does this mean for marketers?
It means keyword ranking alone won’t cut it anymore. AI systems pull from massive datasets—like Wikipedia, Reddit, books, forums, and high-authority webpages. They synthesize reference material, not keyword-match. If your content isn’t represented in those sources, your brand might not show up at all.
Help Your Business Stand Out in Google's AI Overviews
Historically, a company like Beats would show up above the fold in search.
Here’s how our full service marketing agency is responding to make sure our clients are staying visible in AI summaries. Contact our digital marketing experts today to ensure your business stays visible on Google.
1. Flexing Our PR Muscles
This is our biggest lever at The Partnership. AI models rely heavily on reputational signals across the open web. So we’re doubling down on earned media and pitching more. That means getting quoted, cited, and mentioned in the right places—blogs, news sites, and industry forums. Every mention from a reputable outlet builds domain authority that LLMs take seriously.
2. Activating the Community
We’re partnering with influencers and niche experts whose content might be indexed by AI tools. Getting your brand’s voice out there—in conversations, posts, and community knowledge hubs—boosts your chances of showing up in AI answers. This is especially powerful for healthcare providers in Atlanta, Tampa and F. Myers seeking to boost patient awareness and acquisition.
3. Helping the AI Help You
We’re reworking some of our content to make it AI-summarizable. That means:
- Avoiding fluff
- Leading with clear takeaways
- Using structured summaries and definitions
When LLMs encounter your content, clarity helps them classify it—and cite it.
4. Tracking Brand Mentions in AI Results
We’re constantly testing prompts like “what is the best primary care in the metro Atlanta area?” to see how our clients and competitors show up. Tools like our in-house Partnership360 help us measure where we appear—and where we need to gain ground.
5. Strengthening the Full Funnel
We’re investing in quality across paid, earned, and owned media. This includes co-branded sponsorships, email series, podcasts, and high-impact content. Why? Because relationship-building matters more than ever when search traffic isn’t guaranteed.
If AI tools don’t link to you, direct engagement becomes your safety net.
At The Partnership, we’re thinking differently about how LLMs surface content—and how to make sure our partners don’t disappear from the discovery journey. It’s one more reason we’re grateful for our commitment to close integration of PR, creative, and media strategy.
Want help navigating this shift? Let’s talk about our full service marketing team in Atlanta, Tampa and Southwest Florida can help your healthcare, community development and agricultural brand stay visible in the age of AI.
