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Digital Services / Agriculture Marketing

Leveraging Digital in Agriculture Marketing

Updated: July 24, 2023
With the right strategies and tools, agricultural businesses can reach their target audience, build a strong online presence and increase sales.
Social media marketing for Agricultural marketing digital advertising Email marketing

Table of Contents

Advancements in technology and the rise of digital marketing have made easier than ever for agricultural businesses, even farmers, to connect with their customers and promote their products. What does a comprehensive marketing plan in the agriculture space look like? To reach potential customers and promote products, the basics remain the same.

The first step is to identify your target audience, which may include wholesalers, retailers and consumers. Once you know your target audience, you can create a marketing plan that specifically addresses their needs and interests.

Digital Marketing

One of the most effective ways to reach your target audience is through digital marketing. This includes a wide range of online strategies such as search engine optimization (SEO), social media, email campaigns and online advertising. By using these channels, you can reach a large number of people who are interested in your specific offering. This, in turn, will create a strong online presence for your agricultural business and led to more sales and customers.

Search engine optimization (SEO) is one of the most important digital marketing strategies for agriculture. Optimizing your website can help it rank higher on search engines like Google. When people search for the products you offer or your business name, your website will be one of the top results.

An effective SEO strategy involves using keywords related to agriculture in your website’s content and meta tags. Additionally, your website should have high-quality back links from other websites. Continued efforts in these areas will help your website rank high in SEO results.

Social Marketing

Social media advertising is another powerful tool for reaching your target audience. Platforms such as Facebook, Instagram, TikTok and Twitter can be useful for connecting with customers. Social media platforms make it easier to reach your target audience by offering personalized ads and audience profiles. Your social platforms can also be used to engage your customers in real-time, by sharing important information about your products and services and by building a community of followers.

Email Marketing

Email campaigns are an effective way to reach your target audience. By collecting email addresses from your customers and subscribers, you can send them regular updates about your products and promotions. This can help build a strong relationship with your customers and increase the likelihood that they will purchase from you in the future. Email marketing also ensures you will be able to reach your customers quickly and are not dependent on social media access.

Digital Advertising

Finally, online advertising is an important tool for marketing your agricultural business. This includes paying for ads on search engines and social media platforms, as well as targeted advertising on websites and apps related to agriculture. Using targeted advertising can help you reach the right people when they are most likely to engage with your products and services. This increases your chances of new sales and customers.

Marketing is critical to the agriculture industry. With the right strategies and tools, agricultural businesses can reach their target audience. They can also build a strong online presence and increase their sales.

Whether it’s through SEO, social media, email, website development, or online advertising, there are many effective ways to market agricultural products in the modern world.

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Rhea Zigmund

Rhea Zigmund brings experience helping organizations advance business objectives through strategic communications marketing.

She leads the delivery of integrated programs and projects, including strategy, planning, research, creative, internal and external communications, earned media, paid media, social media, celebrity and influencer partnerships, events and experiences, and measurement.

Prior to joining The Partnership, Rhea was Vice President at Edelman where she specialized in Healthcare and Business Transformation. She led large-scale communications marketing programs for national health organizations. She also supported partners through change and transformation, such as mergers and acquisitions, rebrands, repositionings, restructurings, and workforce challenges.

Rhea holds a Masters in Business Administration (MBA) from Georgia State University with a specialization in organizational management. She is a Prosci® Certified Change Practitioner. Originally from Kentucky, Rhea earned her Bachelor of Science in Integrated Strategic Communications from the University of Kentucky.

Living in Atlanta, GA with her husband and two dogs, Rhea spends her spare time exploring the city and working with her local foster care community.

Jeremy Hill

Over the past 20 years, I’ve specialized in digital innovation within healthcare marketing, leading efforts to enhance web development and UX/UI design. My career highlights include spearheading significant projects such as the redevelopment and replatforming of the Naples Comprehensive Health (NCH) website—a six-month initiative involving a dynamic team of 16 professionals. Additionally, I managed the digital aspects of fundraising campaigns for the Children’s Healthcare of Atlanta Foundation and tackled crisis communications during hacking incidents at Northside Hospital.

I guide my teams with a philosophy centered on trust and transparency, creating an environment that encourages autonomy and bold ideas. This approach has been crucial in navigating the complex challenges of the healthcare sector and driving digital transformations that improve patient engagement and operational efficiency. As a storyteller and strategist, I am committed to leading digital service transformations and optimizing web experiences to foster growth and enhance user journeys in the healthcare industry.

Sela Missirian

Sela is a strategic brand marketer who helps brands grow through modern forms of engagement. With deep digital roots at multiple tech startups, international assignments and significant consulting expertise, she develops solution-based marketing strategies for clients to achieve their business goals.
 
Sela’s healthcare work spans pharmaceuticals Allergan and Pfizer, healthcare systems NCH, Piedmont Healthcare and Southwell, specialty group Dentistry for Children and medical device Kinas Medical Technologies. Other industry work includes Citrix, SAP, Voya Financial, Chick-fil-A, The Dairy Alliance and Equifax.
 
Sela graduated with a Bachelors in Science from Cornell University and is a regular marketing lecturer at GA Tech’s Scheller College of Business Executive MBA program. 

Julie Crow

Julie Crow, SVP of Partner Services and Program Management, oversees partner relationships, including managing current partner relationships and workflows, new partner onboarding and discovery, strategic leadership of projects, operations and program management. Julie oversees the account management and project management teams.
 
Julie has spent her entire career as a brand strategist and marketer with leadership experience in many categories including consumer products, beauty, entertainment, wellness and non-profit.
 
She started her career in New York City at Colgate Palmolive and Estee Lauder, managing marketing and advertising for a variety of their signature brands. After moving to Atlanta, Julie spent her first decade working for Turner Broadcasting (now Warner Discovery) leading marketing for networks such as TBS, TNT,and Turner South. Following her Turner days, Julie ran her own marketing consulting business, focusing on brand development and marketing strategy for clients across diverse categories. Before joining The Partnership, Julie ran marketing and communications for a private high school in Atlanta and led a large economic development client team for another marketing agency.
 
Julie is also a certified health coach and wellness advocate and has dedicated time over the past decade to helping companies and families build programs and habits for good nutrition and healthy living.

Alex Loehrer

Bio coming soon.

Amanda Lucey

Amanda has been a communications leader, providing strategic public relations, branding and corporate communications for over 20 years. She’s the CEO of The Partnership, Atlanta’s oldest privately held agency, and an accomplished entrepreneur, having first founded Moxie Media and Marketing in 2012 (DBA M3 Effect).

The company grew tremendously within its first five years, doubling growth in 2017. To accelerate growth in 2018, Amanda acquired The Partnership in 2018. Her goal? To make The Partnership one of the fastest-growing female-owned agencies in the Southeast and a top-10 advertising agency in Atlanta and Southwest Florida. Her passion is to engage and empower her team to produce the best possible product – work that makes an impact and drives results.

She has held executive roles in both the U.K. and U.S. governments, as well as the Southeast United Dairy Industry Association. She was the Vice Consul, Head of Political, Press and Public Affairs for the British Consulate General, in which she managed all media relations strategies and delivered the UK’s policy and public diplomacy priorities. She also served as a media correspondent and director of communications for the U.S. government and has extensive public affairs experience. Prior to working in D.C., Amanda worked for the Georgia General Assembly House of Representatives.

Amanda is an accomplished public speaker, business owner and volunteer. Her motto: be hungry, keep hustling, and stay humble.