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The Partnership Receives Three Telly Awards for NCH Healthcare Heart Institute Campaign Commercials

The Partnership wins bronze in Business to Consumer, Branding, and Promotional categories for "The Heart of What Matters Most" campaign.
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The Telly Awards have revealed the winners of their 44th annual competition. This comes after an extraordinary year in which numerous exceptional entries were made. The awards recognize outstanding achievements in video and television across all screens.

This year’s award recipients reflect the wide range of talent and creativity in the film industry. They include both well-known global brands and up-and-coming independent production houses. Notable winners were selected from an esteemed cohort. These winners include Netflix, Disney Parks, Paramount, the National Geographic Society and the Golden State Warriors NBA team.

This year’s awardees include NCH Healthcare System (NCH) and The Partnership, its dedicated agency of record, receiving three bronze Telly Awards. The accolades were presented in the categories of Business to Consumer, Branding, and Promotional, lauding their outstanding collaboration and exceptional work on the impactful videos for “The Heart of What Matters Most” campaign.

The Partnership and NCH partnered to establish “The Heart of What Matters Most” campaign for the NCH Heart Institute. The team crafted a multichannel campaign to educate patients about NCH’s world-class care and expertise. They also highlighted the importance of heart health. The Partnership and NCH used data and insights to emphasize their distinct cardiac care. This highlighted the NCH Heart Institute as the top provider for critical care when time is of the essence.

“I commend the extraordinary accomplishments of our NCH team, whose focus on quality has received incredible patient outcomes with remarkable recognition,” said Paul Hiltz, President and CEO of NCH Healthcare System. “Our physicians, clinicians, and staff have demonstrated an unwavering passion for providing world-class care, and their tireless efforts have established the NCH Heart Institute for excellence in cardiac care in southwest Florida.”

The Telly Awards received an unprecedented number of submissions during this record-breaking year. The competition showcased the best of the best, from industry leaders to rising talents, underlining the dynamic landscape and creative achievements in the realm of video and television production.

Utilizing multiple tactics, such as print ads, digital banners, social media ads, billboards, radio segments and website development, The Partnership highlighted the hands-on service, well-crafted care, cardiac excellence, experience and expert capabilities in both English and Spanish. The campaign aimed to connect with the primary audience, including current and potential patients over the age of 65, and caregivers/family members between the ages of 45 and 64 seeking cardiac care for loved ones.

“The Heart of What Matters Most” campaign, a testament to NCH’s unwavering commitment to excellence and the well-being of their community, captivated audiences with its compelling storytelling and remarkable visuals. The collaborative effort between NCH Healthcare System and The Partnership demonstrated their ability to craft a resonant message and deliver it with utmost impact and emotion.

“We are proud to be recognized for our cardiology marketing,” said Hiltz. “This noteworthy achievement marks another milestone for our organization and demonstrates the exceptional work of our marketing team and agency, The Partnership.”

The Telly Awards continues to be a shining beacon for exceptional talent, setting the standard for excellence in video and television production. A panel of judges consisting of industry experts and thoughts leaders, evaluated submissions, assessing elements such as creativity, impact and storytelling prowess. With a global reach, the Telly Awards serves as an inspiration, acknowledging and celebrating remarkable achievements in the realm of video and television.

NCH recognizes the importance of heart health and the significance of cardiac and stroke care close to home. That’s why NCH is working on the development of a new heart, vascular and stroke center at its NCH Baker Hospital Downtown location to meet the growing need for high-quality cardiac care – in the heart of Naples.

Amanda Lucey, CEO of The Partnership, expressed her excitement in winning the Telly Awards for “The Heart of What Matters Most.”

“This recognition not only recognizes the culmination of over a year’s worth of strategy, driven by exceptional healthcare insights, but the creativity and collaborative of our team,” she stated. “This acknowledgement affirms our commitment to creating meaningful content that resonates with our audience and drives positive change.”

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Rhea Zigmund

Rhea Zigmund brings experience helping organizations advance business objectives through strategic communications marketing.

She leads the delivery of integrated programs and projects, including strategy, planning, research, creative, internal and external communications, earned media, paid media, social media, celebrity and influencer partnerships, events and experiences, and measurement.

Prior to joining The Partnership, Rhea was Vice President at Edelman where she specialized in Healthcare and Business Transformation. She led large-scale communications marketing programs for national health organizations. She also supported partners through change and transformation, such as mergers and acquisitions, rebrands, repositionings, restructurings, and workforce challenges.

Rhea holds a Masters in Business Administration (MBA) from Georgia State University with a specialization in organizational management. She is a Prosci® Certified Change Practitioner. Originally from Kentucky, Rhea earned her Bachelor of Science in Integrated Strategic Communications from the University of Kentucky.

Living in Atlanta, GA with her husband and two dogs, Rhea spends her spare time exploring the city and working with her local foster care community.

Jeremy Hill

Over the past 20 years, I’ve specialized in digital innovation within healthcare marketing, leading efforts to enhance web development and UX/UI design. My career highlights include spearheading significant projects such as the redevelopment and replatforming of the Naples Comprehensive Health (NCH) website—a six-month initiative involving a dynamic team of 16 professionals. Additionally, I managed the digital aspects of fundraising campaigns for the Children’s Healthcare of Atlanta Foundation and tackled crisis communications during hacking incidents at Northside Hospital.

I guide my teams with a philosophy centered on trust and transparency, creating an environment that encourages autonomy and bold ideas. This approach has been crucial in navigating the complex challenges of the healthcare sector and driving digital transformations that improve patient engagement and operational efficiency. As a storyteller and strategist, I am committed to leading digital service transformations and optimizing web experiences to foster growth and enhance user journeys in the healthcare industry.

Sela Missirian

Sela is a strategic brand marketer who helps brands grow through modern forms of engagement. With deep digital roots at multiple tech startups, international assignments and significant consulting expertise, she develops solution-based marketing strategies for clients to achieve their business goals.
 
Sela’s healthcare work spans pharmaceuticals Allergan and Pfizer, healthcare systems NCH, Piedmont Healthcare and Southwell, specialty group Dentistry for Children and medical device Kinas Medical Technologies. Other industry work includes Citrix, SAP, Voya Financial, Chick-fil-A, The Dairy Alliance and Equifax.
 
Sela graduated with a Bachelors in Science from Cornell University and is a regular marketing lecturer at GA Tech’s Scheller College of Business Executive MBA program. 

Julie Crow

Julie Crow, SVP of Partner Services and Program Management, oversees partner relationships, including managing current partner relationships and workflows, new partner onboarding and discovery, strategic leadership of projects, operations and program management. Julie oversees the account management and project management teams.
 
Julie has spent her entire career as a brand strategist and marketer with leadership experience in many categories including consumer products, beauty, entertainment, wellness and non-profit.
 
She started her career in New York City at Colgate Palmolive and Estee Lauder, managing marketing and advertising for a variety of their signature brands. After moving to Atlanta, Julie spent her first decade working for Turner Broadcasting (now Warner Discovery) leading marketing for networks such as TBS, TNT,and Turner South. Following her Turner days, Julie ran her own marketing consulting business, focusing on brand development and marketing strategy for clients across diverse categories. Before joining The Partnership, Julie ran marketing and communications for a private high school in Atlanta and led a large economic development client team for another marketing agency.
 
Julie is also a certified health coach and wellness advocate and has dedicated time over the past decade to helping companies and families build programs and habits for good nutrition and healthy living.

Alex Loehrer

Bio coming soon.

Amanda Lucey

Amanda has been a communications leader, providing strategic public relations, branding and corporate communications for over 20 years. She’s the CEO of The Partnership, Atlanta’s oldest privately held agency, and an accomplished entrepreneur, having first founded Moxie Media and Marketing in 2012 (DBA M3 Effect).

The company grew tremendously within its first five years, doubling growth in 2017. To accelerate growth in 2018, Amanda acquired The Partnership in 2018. Her goal? To make The Partnership one of the fastest-growing female-owned agencies in the Southeast and a top-10 advertising agency in Atlanta and Southwest Florida. Her passion is to engage and empower her team to produce the best possible product – work that makes an impact and drives results.

She has held executive roles in both the U.K. and U.S. governments, as well as the Southeast United Dairy Industry Association. She was the Vice Consul, Head of Political, Press and Public Affairs for the British Consulate General, in which she managed all media relations strategies and delivered the UK’s policy and public diplomacy priorities. She also served as a media correspondent and director of communications for the U.S. government and has extensive public affairs experience. Prior to working in D.C., Amanda worked for the Georgia General Assembly House of Representatives.

Amanda is an accomplished public speaker, business owner and volunteer. Her motto: be hungry, keep hustling, and stay humble.