TPx is a nationally managed IT service provider with 25+ years of experience known for their high-touch, high-performance service. They approach IT services the way we approach our work with partners-holistically. The philosophy TPx holds is that if you have smart IT solutions, your business will thrive. TPx sees itself as an ally to its clients and sought The Partnership, a leading B2B branding and digital marketing agency in Atlanta, to enhance their digital presence, refine messaging, and elevate their strategic IT brand online.
THEN
NOW
The IT market can feel like a sea of sameness. Everyone wants to be sleek and smart, and everyone says they’re the experts. TPx wanted to stand out as the true experts, and we wanted to help them bring that vision to life. We did a complete brand audit of their website, socials, and marketing materials, and found a few key points of opportunity to fuel the conversation. First, their current brand felt dated and misaligned with their future goals, and the new TPx internal leadership saw a brand with bigger potential. This new look and feel needed to signal a change in the company and elevate its perception among prospective businesses.
Second, they wanted this modern identity shift to reflect their strategic value and highlight their people-first service model. And lastly, TPx wanted a partner to help them upgrade their digital presence to match their renewed vision.
At The Partnership, we like to say every great partnership starts with a conversation – which is why our first step is always hosting brand discovery workshops with key stakeholders to inform our strategic approach. Once we had a clear picture of where TPx sees themselves in the future, our marketing team began creating a strategic framework that would inform the workshopping of a new brand Zoom, brand narrative, and tagline to best represent them in the market and in their office.
Simultaneously, armed with insights and their North Star, we were building their new visual identity from the ground up. We started with moodboards to communicate graphic themes, visuals, and our conceptual approach giving us a tool to help workshop with TPx and understand their preferences. This led to us choosing new fonts and typefaces, sourcing new brand colors, and creating new brand guidelines. With the foundation set, we rolled out animated and sonic logos, revamped the UX, rebuilt the website page by page, and capped it off with a bold sizzle reel—revealing the refreshed brand at their corporate town hall.
Crafting a Tagline
Crafting a Tagline
What It Means
Why It Works
- Better together; intrepid ally in growing your business
- Complexity and change don’t scare us
- Dependable, conversational
- The approachable experts
Impact
By working together, we repositioned TPx as not just a vendor but as a strategic partner in IT solutions that help businesses grow and thrive. We worked with them strategically to unify their internal and external messaging, create a beautiful new brand look and feel, and deliver a modern brand across all their platforms that’s built for future growth. We are fresh off the brand launch, and early perception and engagement trends are positive, with over 100 people re-posting the TPx reveal on Linkedin in just the first 24 hours.
We are proud and grateful to have been given the opportunity to work with and for such an amazing brand and brand team. We can’t wait for the next TPx × TPI partnership.
Are you ready for a brand refresh? The Partnership is a fully integrated PR, Marketing and Communications agency that works side-by-side with businesses in Atlanta, Tampa and Southwest Florida to deliver comprehensive marketing support. Whether you’re launching a new service, managing a challenge, or looking to boost your brand’s visibility, we’ll guide you through every step of the way. Get in touch and let’s create a marketing plan that gets results.
