What is agriculture marketing?

And why is it important?

What is Agriculture Marketing? Holstein cows grazing in a pasture.

The Partnership has a long and successful history of working in the agriculture industry at distinct stages of the supply chain. From developing dairy promotion advertising with family farms to launching athlete influencer campaigns, we have extensive experience collaborating with key industry actors in agriculture marketing. 

What is agriculture marketing? Agriculture marketing is the activities used to communicate the benefits and value of agriculture to the consumer audience. Ag marketing is important to the success of many commodities, helping farmers increase profits, boost sales, and reach out to more consumers.

What is agriculture marketing?

What is agriculture marketing? Agriculture marketing is the activities used to communicate the benefits and value of agriculture to the consumer audience. Ag marketing is important to the success of many commodities, helping farmers increase profits, boost sales, and reach out to more consumers.

Some of the most memorable advertising campaigns were the result of agriculture marketing. From Got Milk? to Beef. It’s what’s for dinner. to Cotton, the Fabric of Our Lives, ag advertising campaigns have delivered memorable messages to consumers for decades.

While the media and speed at which messages move has changed, the value of agriculture marketing remains.

Why is Agriculture Marketing Important?

The Partnership and Agriculture Marketing

We are your agricultural marketing agency partner focused on Moments that Matter. This crafted moment could be a physical experience with your product or service, a smart media impression, a key digital conversion, a timely social media interaction or a fantastic experience with one of your employees. We combine your specific brand goals, our agriculture industry expertise and our philosophy and process of working side-by-side to ensure we are delivering the right solutions for the right moments.

MILK ON MY MIND

Expanding awareness of dairy in Georgia

The Challenge: Due to the success of the Milk Makes Amazing campaign, commissioned by The Georgia Department of Agriculture Commodity Commission on Milk, Kroger asks The Partnership to expand it in Georgia.

The Solution: The fully integrated agriculture marketing campaign ran in every one of Kroger’s stores in Georgia, with the added support of Georgia Grown.

The Results:

  • Total social audience grew by 51% across all social networks.
  • Digital advertising efforts helped attract 10,000 viewers per month to our Milk On My Mind and Kroger Store Locator websites.
  • More than 50,000 people saw the digital agriculture advertising placements with proven intent to purchase milk.
  • Post engagement 518% higher than previous year, including likes, comments, video plays, clicks, or interactions with social (Facebook, Twitter, Instagram and Pinterest) content.

MDVA MILK

A website that showcases the pride in creating dairy products

With MDVA’s proud history as the foundation, we crafted their website to showcase both their roots and their impact in the dairy industry. 

CHERIBUNDI

Evolving a brand into a national player

Cheribundi’s brand has grown over the last decade and is now ready to compete with bigger brands in the category. They asked us to help evolve their brand and craft their story through creative services to be able to do just that.

A Proven Track Record of Success in Agriculture Marketing

Our agricultural marketing expertise and investment in community building in the industry results in quick onboarding and successful partnerships.

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2022 Consular Ball

The Partnership joins and supports Atlanta’s global community during the 2022 International Consular Ball

One of the best ways to increase your marketing impact is with a thoughtful and integrated PR effort. PR will put consistent messaging into credible, multiplying hands and then nurture those relationships for positive brand building.

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