What Marketers Can Learn from Agritourism

Agritourism shows marketers how immersive, hands-on experiences can foster deeper consumer connections, build brand trust, and drive consumer engagement.
Fighting Food Insecurity in Atlanta

The Partnership is dedicated to community service, creating positive impact through initiatives like educational partnerships, local collaborations, and volunteer efforts that align with our core values.
Unlocking the Power of Introverts

Embracing introverts in marketing unlocks unique strengths—strategic thinking, empathy, and data-driven insight—that complement extroverted talents.
Moving Georgia Forward with Peach Pass

The Partnership has secured a new three-year contract with SRTA as their Marketing and PR agency of record, continuing our work on innovative mobility solutions like Peach Pass.
Announcing Our Healthcare Marketing Practice

The Partnership introduces Partnership Health, a focused healthcare practice offering specialized marketing solutions to drive growth and enhance patient engagement across Atlanta, Tampa and Southwest Florida.
The Partnership Celebrates bluestone PR Launch

The Partnership celebrates the ribbon-cutting of bluestone, UWG’s student-run PR firm, marking its national PRSSA affiliation and highlighting its role in providing hands-on experience and career opportunities for students in the public relations industry.
Amanda Lucey Honored as One of PR Daily’s Top Women in Marketing for 2024

The Partnership is proud to announce that CEO Amanda Lucey has been named one of PR Daily’s Top Women in Marketing for 2024.
Embracing Autonomy to Unlock Innovation and Success

Autonomy in the development workflow fosters creativity, innovation, and continuous improvement, empowering developers to explore new technologies, learn from failures, and deliver exceptional results that drive business success.
Animal Agriculture Alliance Spring 2024 Conference Recap

The Summit is a one-of-a-kind conference attended by a diverse group of decision makers, including representatives from farms, ranches, allied industries, food processors, restaurants, grocery stores, legislatures, universities, government agencies and media.
A Guide to a World Without Cookies

The move away from third-party cookies signals a new era in digital marketing.