Many small businesses notice a decline in online activity during the summer months and the end-of-year holidays. Marketing faces tough competition several times a year.
And when your strategy is stagnant, it’s hard to find the sizzle (and motivation) to make the changes necessary.
These three tips will help your team shake your PR and marketing strategy without expending too much effort. Let’s turn your stagnant marketing into sizzle marketing!
Embrace Creativity and Innovation
Stagnation in marketing occurs when approaches become routine and fail to capture the audience’s attention. How many times can we write a Facebook post before it becomes blah?
Break free from the mundane by brainstorming fresh and imaginative ideas that align with your brand. Hold a brainstorming meeting with everyone and establish a “no bad idea” mood. You’ll be surprised with the ideas that Betty in accounting comes up with!
Here’s a few fresh ideas to get you started:
- Adding interactive content such as polls, quizzes and live videos on social media platforms
- Interactive content not only stands out but also fosters a sense of connection between your brand and your audience
- Engage your audience in a way that encourages participation and feedback
- Explore emerging technologies and trends such as augmented reality (AR) and virtual reality (VR) experiences
- Creating immersive and memorable interactions with your brand
An innovative approach to marketing not only attracts attention but also positions your brand as forward-thinking and dynamic.
Tell Compelling Stories
Storytelling remains a strong tool in marketing. Creating a fresh narrative for your brand can turn stagnation into sizzle. Craft compelling stories that resonate with your audience on a personal level, evoking emotions and forging a deeper connection.
Share success stories of your customers, employees, or even behind-the-scenes glimpses of your company culture. Narratives that showcase the human side of your brand create authenticity and build trust.
Consider using user-generated content, turning your customers into storytellers by showcasing their experiences with your products or services.
Diversify the formats through which you tell stories. Engage your audience with video content, blog posts and visually appealing graphics. Utilize different platforms to reach a wider audience and keep the storytelling experience dynamic and fresh.
Leverage Influencer Marketing
Influencer marketing has evolved into a powerful tool for breathing new life into campaigns. Collaborating with influencers who align with your brand values can inject vitality into your messaging and expand your reach.
Identify influencers whose followers overlap with your target audience. Authenticity is key when working with influencers, so choose those who genuinely resonate with your brand.
Work together on creative campaigns that showcase your products or services in a natural way within the influencer’s content.
In addition to social media posts, consider hosting live events, webinars, or Instagram takeovers with influencers. Their unique perspective and engaged audience can bring a fresh perspective to your brand, attracting attention and reviving interest.
Avoid getting stuck in a stagnant marketing loop. Find your sizzle by embracing creativity, telling compelling stories and leveraging influencer marketing.
To keep that sizzle hot, stay updated on industry trends, seek feedback and improve your approach consistently.