COCA-COLA

Crafting a world-wide graphic communication system.

THE STORY

We’ve partnered with Coca-Cola for a decade on everything from large brand initiatives to internal communication. So, when we were asked to craft a graphic system that would set standards for a big portion of the company worldwide we were ready to go. The beginning of the task focused on creating strategy and materials that would create a deeper sense of belonging between the Coca-Cola Bottling Investments Group (BIG) and Vietnam.

THE SOLUTION

Our goal was to craft something uniquely memorable, but simple. This solution and system needed to communicate across cultures, define direct messages and information as well as give a view into the future of Coca-Cola.

CAMPAIGN MARK

The communication was kicked off with a conference that required the full system and story to be completed. This first ‘test” of the graphic communication system delivered exactly what we were hoping for – clear, engaging communication that helped create belonging.

The graphic communication system quickly grew to educate and clearly communicating all messages to every corner of the world.

We'd love to hear from you.

Looking for a new marketing partner? Let us know more about your goals and needs in the form below.

Thank you for subscribing.

Watch your inbox for more industry news and notes from The Partnership. Check out our latest blog for a sneak peek of things to come.

Three Ways B2B Companies are Marketing on Instagram

The Smart Way Companies are Taking Advantage of a Traditionally B2C Market With over 1 billion (yes, billion) Instagram users a month, many decision-makers from …

READ MORE